Industry standards for Terms of Service

TermsGuard scores every clause against the baseline for its industry. A free social network is held to different norms than a paid SaaS tool or a regulated finance product. These are the benchmarks our AI uses.

Categories we benchmark

• Social media — content licenses, data sharing with advertisers, account termination.
• E-commerce & marketplaces — refund policy, dispute resolution, seller obligations.
• SaaS & productivity tools — uptime SLAs, data portability, price-change notice.
• Finance & fintech — arbitration clauses, liability caps, fund-holding terms.

What counts as a red flag?

Perpetual irrevocable content licenses, unilateral changes without notice, mandatory arbitration with class-action waivers, broad data sharing with unnamed third parties, and termination without refund are all flagged regardless of industry.